These days, OTT services are receiving a lot of love from users.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Unlike traditional cable TV, users can choose what they want to watch at more info any time.
There are many reasons why OTT has become popular.
One reason is that a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Advertising-based services provide content at no charge.
This is especially attractive to users who care about budget.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
Blending both models offers better choices to viewers.
The future of streaming services is exciting to watch.